Share 'Taking the Cold out of Cold Calling'

I don't know about you but I don't like cold calling!!! However, without realizing it I do it often. Ever since I started to learn to sell I have been sending letters of introduction to prospects and then following with a phone call. It is a simple system that has never let me down, it give me a purpose for calling and a nice way to introduce myself without feeling as though I'm "intruding on som…